Project Info:
In 2008, DECATHLON developped their technical textiles offer by launching the label "Equarea". Equarea develops technical textiles that actively wick away perspiration.
When I arrived in the communication team in October 2008, there were still a lot of work to create a visual identity that could impact both internal teams and clients. - pictograms to visually describe how Equarea textiles actively wick away perspiration - banners for internal communication - leaflets and advertising banners - new homepage - communication tools to insure that the brand stays coherent on all supports: brand diamond + brand universe panels.