EDHEC Rendez Vous

EDHEC Rendez vous 2011

Project Info:

The EDHEC Rendez Vous is the flagship annual event gathering about 1.500 EDHEC graduates worlwide.

It usually takes place in 40 cities worlwide, from Hong Kong to New York.

From 2011 to 2015, I have been successively in charge of:
1. The global communication of the event:
- building the email marketing campaign
- creating a website dedicated to the event
- promoting the event on social media
- managing video and photo coverage

2. Making the event embrace the digital revolution:
- connecting all cities during a giant live session
- managing the twitter wall
- creating facebook apps to register, vote or engage in discussions around to the event
- implementing smartphone apps to share contacts, comments and job offers during the event

3. Recruiting and training the volunteer organizers of the event:
- Managing a network of 120 volunteer ambassadors worlwide
- Increasing the number of events from 22 to 40 worlwide
- Organizing training sessions for all volunteer organizers

  • Created by: Erwan Rouxel + EDHEC Alumni
  • Completed on: from June 2011 to June 2015
  • Skills: HTML / Facebook / Twitter / Videos
  • Client: EDHEC Business School
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